History Lesson

I thought it might be interesting for people out there to know a little bit about how I came to be here, blogging about A Better Whey Of Life™, my whey protein epiphany, and a cow named Tulabelle : )

It’s a classic “girl meets whey -- girl falls in love with whey -- girl starts her own whey protein business” kind of a story…

I worked for Kraft for eight years, right after graduating from business school in Chicago. I loved my job and always dove headfirst into whatever I was doing. Six out of my eight years at Kraft were spent in the dairy division, and I quickly came to love all things dairy. I’m a huge fan of all the incredible artisanal cheeses available on the market today. The gourmet cheese trend is big right now and I couldn’t be happier…

While I was steeped in the wonderful world of dairy, I learned a lot about whey protein, which is the protein that comes from milk. There was a lot of emerging science around whey at the time (and more and more surfacing these days, too) and I was fascinated by what I was hearing about whey protein’s health and nutritional benefits.

So three years ago, I decided to incorporate whey protein into my own diet to see if there was any truth to the claims people were making.

I was amazed.

Without doing any other exercising (I’ve always been an active person who works out around three times a week) or changing anything else in my diet, I dropped a skirt size within six weeks. This was just by incorporating whey protein into my life! It sounds crazy, I know, but I’m telling you: it happened. I felt leaner, I looked leaner – I’ve been hooked ever since.

I knew right then that someone needed to bring whey to consumers in foods they would want to eat every day. I knew a little whey protein could make a huge impact in the diets of people everywhere.

Flash forward to August 2007, when I left my job to start Tula Foods, Inc. Eight months (and a life-changing event) later, and here I am, founder of my own company, heading into the Great Beyond that is entrepreneurship with my knowledge of whey and a desire to make a difference.

The way I see it, this blog will serve several purposes: it will chart the journey of A Better Whey Of Life™ yogurt (our maiden product!), it will provide a place for me to share my experiences as a start-up, it will hopefully serve as a resource for information about whey protein, and it will give me a place to record my victories, frustrations, and learning experiences throughout this process.

We’ve only just begun…