Sponsoring Chicago Marathon

Last weekend we were sponsors in the Bank of America Chicago Marathon, a three-day event featuring the Health and Fitness Expo and Marathon Day race. With 43,000 registered runners, 125,000 attendees to the Health and Fitness Expo, and 1.5 Million spectators, the event was huge! It was so exciting to pass out almost 10,000 samples and 50,000 coupons to eager future consumers of our product. The feedback was incredible...

"I've tried every flavor! I love this stuff and am jazzed that I can buy it right here in Chicago!"

"What a great idea, how come I didn't think of it? I take the time every day to make a yogurt smoothie with my protein powder!"

"I didn't know whey protein was so beneficial and can help aid with my weight goals. How convenient!"

The best part, though, was sharing in the joy of the last "official" finisher. Our team waited at the finish line to congratulate Barbara Nance as she completed the grueling course. As recognition for being the last “official” finisher, we awarded Barbara with the “Better Whey to a Stronger Finish” prize package that includes a year’s supply of Better Whey of Life™ yogurt, a personal marathon trainer for the next 12 months to help with preparation for next year’s race, and a free entry into the 2009 Chicago Marathon.

She had an incredible support team cheering her on. As she and the team learned that she was our award winner, the cheers rang as loud as if she were the first to cross the finish line! We were thrilled to be a part of this exciting and touching moment as she achieved the great feat of running 26.2 miles.

We captured key moments of the weekend's events... http://www.youtube.com/watch?v=6yP21TSR_CE