The Power of the Unexpected Thank You

Last week, I felt the shear enormity of this business that my team and I have undertaken. I was at our plant in (no-cell-zone) Wisconsin checking yogurts as thousands came off the line. My team back in the office received notice that we had our first off-shore order (okay -- it was Hawaii). My marketing agency was in Southern California sending me pictures of the product on the shelf. And I was learning through Twitter that our product was moving so fast in NY that stores were out-of-stock! My mind was spinning 1000 miles a minute. Every once in a while, though, something would happen that would make me pause and smile. And those were the unexpected "Thank You's". 

The number of "Thank You" emails from consumers are ever-increasing. And for this I am very very grateful. While I welcome all feedback, I will admit that "Thank You" emails are touching and energizing! I hope that our responses to your emails demonstrate the deep appreciation we feel. Here is a reprint from one of my favorites from today...

Subject: THANK YOU

Yea!! JUST WHAT I HAVE BEEN LOOKING FOR!!!

 

I was at Whole Foods Naperville yesterday and came across the BetterWhey yogurt.  15g of WHEY protein and only 14g sugar - just what I need as part of my post-workout breakfast I eat at the office. 

 

I would love to be able to make my whey protein shake or have some eggs - just not possible at the office. This yogurt is perfect.  

 

I was nervous it was not going to taste good . . . . . . oh, no it tastes GREAT.  (I had the acai mixed berry)

 

9 years ago the Fitness Manager at Buffalo Grove Fitness Center introduced me to Whey protein and he said the is the best source of protein I should incorporate into my diet (I have a ling long battle with obesity).  I bought the Promax protein bars for a while.  I also buy the canister of Whey protein at Whole Foods. 

 

THANK YOU THANK YOU THANK YOU . . . . .

 

I will be spreading the word  =)

  

- Chicagoland Consumer and  Wellness Consultant/Training Specialist