Who Needs Kilimanjaro!

Wednesday, March 25, 2009

I went out last Friday night and met one of those adventure travel guys. You know, the ones who make you feel like you aren't living unless you are jumping out of an airplane or climbing one of the seven summits. With my confidence temporarily shaken as I realized I had not been on vacation in over a year (let alone an adventure vacation), I spent some time reflecting. I realized...I'M ON THE ADVENTURE OF MY LIFE!!!! What's more, I'm loving it! 


With that intro, it has been a busy few weeks since my last post! Since then, I made a trip to our plant to review our production line, dealt with out of stocks in NY and Chicago due to stronger than expected sales, exhibited at Expo West Trade Show in LA to secure our next round of regional expansion, readied our yogurt patent with Brian and the legal team down in Texas, got our yogurt over to Halas Hall for Bears March Training Camp and met with interested investors in Northern and Southern California, Wisconsin, New York and Chicago! 


How did this all make me feel? When I took a step back the other day and reflected on all that my team and I had accomplished, I was truly moved to tears. It was an amazing feeling.


So, Mr. Adventure Travel, my journey currently may not be filled with awe-inspiring views from Mount Kilimanjaro, but I can guarantee you that it is just as (if not more) exhilarating!


So what do you think? Am I crazy to enjoy this challenge so much, or do others thrive on the risk as much as I do?

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The Power of the Unexpected Thank You

Monday, March 2, 2009

Last week, I felt the shear enormity of this business that my team and I have undertaken. I was at our plant in (no-cell-zone) Wisconsin checking yogurts as thousands came off the line. My team back in the office received notice that we had our first off-shore order (okay -- it was Hawaii). My marketing agency was in Southern California sending me pictures of the product on the shelf. And I was learning through Twitter that our product was moving so fast in NY that stores were out-of-stock! My mind was spinning 1000 miles a minute. Every once in a while, though, something would happen that would make me pause and smile. And those were the unexpected "Thank You's". 


The number of "Thank You" emails from consumers are ever-increasing. And for this I am very very grateful. While I welcome all feedback, I will admit that "Thank You" emails are touching and energizing! I hope that our responses to your emails demonstrate the deep appreciation we feel. Here is a reprint from one of my favorites from today...


Subject: THANK YOU


Yea!! JUST WHAT I HAVE BEEN LOOKING FOR!!!

 

I was at Whole Foods Naperville yesterday and came across the BetterWhey yogurt.  15g of WHEY protein and only 14g sugar - just what I need as part of my post-workout breakfast I eat at the office. 

 

I would love to be able to make my whey protein shake or have some eggs - just not possible at the office. This yogurt is perfect.  

 

I was nervous it was not going to taste good . . . . . . oh, no it tastes GREAT.  (I had the acai mixed berry)

 

9 years ago the Fitness Manager at Buffalo Grove Fitness Center introduced me to Whey protein and he said the is the best source of protein I should incorporate into my diet (I have a ling long battle with obesity).  I bought the Promax protein bars for a while.  I also buy the canister of Whey protein at Whole Foods. 

 

THANK YOU THANK YOU THANK YOU . . . . .

 

I will be spreading the word  =)

  

- Chicagoland Consumer and  Wellness Consultant/Training Specialist

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