The E-Myth Learnings
Monday, July 20, 2009

As my faithful readers know, I am spending a majority of my time building this business called Better Whey of Life. While the support of my family and friends is immeasurable, and they serve as role models in many aspects of my life, none of them have blazed the entrepreneurial trail. As a result, I find myself turning to advisors and business books alike. Recently, I joined a business book club, and this has inspired me to use my blog as a forum to share my business book knowledge.
Let's start with the E-Myth, a book a finished a few weeks ago. Firstly, given that I am often commuting, I listened to E-Myth on my iPod. This was a great way to go. If I could summarize E-Myth in one sentence, it would be: Go to work on your business, not in your business.
Author Michael E. Gerber reiterates this phrase time and time again throughout the book. Gerber encourages you to imagine your business as a prototype for thousands of more like it. When you think about it this way, you are forced to (1) Be perfectly clear with your vision and what you want your business to be when it grows up and (2) Structure your business in a disciplined and orderly fashion so that the model can operate smoothly and efficiently. Your goal is to have a business that works like clockwork, ultimately without you.
This line of thinking is invaluable. As a result, I spend much of my strategic thinking on how to best get things done, as opposed to being the person getting everything done. Ultimately, this will result in a structured and well-run organization versus a haphazard small company whose owners are scrambling to complete everything.
As with every good business book club, there are assignments. My assignment to you is to identify one thing you do in business or life that could be standardized and made more efficient. Go ahead and take the steps required to make it more efficient.
Let me know how it works for you! And for further review of E-Myth, check out the following business summary. It's quite good!
Labels: Business Book Club, E-Myth, Michael E. Gerber