A Little Sample from the Marketing Team

You, our readers, have had the opportunity to read the latest news from Better Whey of Life and Tula Foods as well as the insights from CEO Daphne Mazarakis. I'm going to switch gears today and offer you a window into the marketing efforts behind Better Whey of Life.

One of the things we know when we introduce a new product, is that people love to try before they commit. Knowing this, we have sampling intiatives established in Chicago and the Northeast. You can find our samplers handing out tastes of our great yogurts, coupons and product information at Whole Foods and other participating supermarkets. We have received great feedback during our sampling efforts and normally sell out of all the product on the shelf. Our taste testers give us great insight on the product as well as share their stories of how they incorporate our whey protein-based yogurts into their daily diets. We love customer feedback and these sampling events are as great for us as they are for consumers.

In Chicago, we just wrapped Phase 1 of our Street Team initiative. Our team members visited gyms, fitness centers and workout boutiques to educate staff members on our yogurts and the benefits of whey protein. It's exciting for us to interact with those fitness-focused people and learn that many are already fans of our yogurts.

You may have noticed we have a new Twitter account, written by member of the Tula team. If you follow @ProteinGirl, be sure to add @BetterWhey to your following list. These Tweets will provide you with an inside look to the happenings of the company as well as exciting company news and events.

Regarding this blog, each week we will feature different contributors. Daphne will continue to blog, but we will incorporate a marketing voice, as well as have fitness and nutrition experts share their thoughts. We look forward to continually provide you with the latest info from Better Whey, as well as pass along ways to maintain a healthy body.

~Hanna

Greek is En Vogue!

I grew up in a relatively traditional Greek household. Each week we put on our Sunday’s best and went to the Greek Orthodox Church, I received my weekly dose of Greek lessons from Kuria Tulupa (Mrs. Tulupan for all non-Greek readers). I celebrated Easter at times when none of my other friends celebrated and we ate every part of lamb imaginable at almost every holiday (my apologies to all vegetarians)!

While I love my culture, it’s crazy that all of a sudden Greek is en vogue! Did it start with the 2004 Summer Olympics or when Greek wines began making their mark? Perhaps it was “My Big Fat Greek Wedding” (which is now followed by Nia Vardalos’s latest “My Life in Ruins”).

And now, I can’t go a few hours without someone asking me how Better Whey of Life Yogurt compares to Greek Yogurt. Well, my friends, we decided to let YOU tell us how good going Greek really is. Here are some VERY interesting results! While Greek Yogurt is creating quite a buzz…not everyone thinks so! Take a look!

We Want Your Packaging Feedback!

We are looking at some different packaging options and wanted your feedback! As a small company, they say that packaging is the greatest marketing tool you can have. You want something that is going to be noticed on shelf (and compelling enough to be pulled it off shelf).

Please take the survey attached. It should only take you a few short minutes (and there are pictures)...I promise it will be quick!

http://www.zoomerang.com/Survey/?p=WEB228ZVE2EKCX

Thanks in advance for your input. We will let you know what we learn!

The Power of the Unexpected Thank You

Last week, I felt the shear enormity of this business that my team and I have undertaken. I was at our plant in (no-cell-zone) Wisconsin checking yogurts as thousands came off the line. My team back in the office received notice that we had our first off-shore order (okay -- it was Hawaii). My marketing agency was in Southern California sending me pictures of the product on the shelf. And I was learning through Twitter that our product was moving so fast in NY that stores were out-of-stock! My mind was spinning 1000 miles a minute. Every once in a while, though, something would happen that would make me pause and smile. And those were the unexpected "Thank You's". 

The number of "Thank You" emails from consumers are ever-increasing. And for this I am very very grateful. While I welcome all feedback, I will admit that "Thank You" emails are touching and energizing! I hope that our responses to your emails demonstrate the deep appreciation we feel. Here is a reprint from one of my favorites from today...

Subject: THANK YOU

Yea!! JUST WHAT I HAVE BEEN LOOKING FOR!!!

 

I was at Whole Foods Naperville yesterday and came across the BetterWhey yogurt.  15g of WHEY protein and only 14g sugar - just what I need as part of my post-workout breakfast I eat at the office. 

 

I would love to be able to make my whey protein shake or have some eggs - just not possible at the office. This yogurt is perfect.  

 

I was nervous it was not going to taste good . . . . . . oh, no it tastes GREAT.  (I had the acai mixed berry)

 

9 years ago the Fitness Manager at Buffalo Grove Fitness Center introduced me to Whey protein and he said the is the best source of protein I should incorporate into my diet (I have a ling long battle with obesity).  I bought the Promax protein bars for a while.  I also buy the canister of Whey protein at Whole Foods. 

 

THANK YOU THANK YOU THANK YOU . . . . .

 

I will be spreading the word  =)

  

- Chicagoland Consumer and  Wellness Consultant/Training Specialist