Positive Reinforcement

There is nothing like hearing the words of a consumer..."this tastes great" or a store owner share his thoughts..."what a brilliant idea". While starting a company has had its hurdles, hearing praise from consumers, store chains and owners makes it all worthwhile!!!

This past week we exhibited at our first trade show. There we took more than twice the number of orders of our surrounding exhibitors and were thrilled by the reception of our products. This week we also held our first in-store sampling event. It went fantastically. Consumer after consumer, interested in how our whey protein-enhanced yogurt can help them achieve a lean body, pulled yogurt after yogurt off the shelf!

It's remembering these moments that keep me going during the challenging times of starting a new company!